My mission is to empower women by creating more choices. The idea is to create an environment which allows the freedom of pressure while out for the evening with a male. Women to men are ten to one, putting women in the lead. Now these numbers are staggering for the seasoned mature women, this is intimidating.

Women are isolating themselves socially because of those numbers. When it comes to enjoying a night with a gentleman it can become quite a problem because you can’t find that gentleman to go out with. So having that male to navigate the evening with her does wonders for her image and self-esteem. "Just Lovin It" creates those tools or choices by way of their services. This will allow women to not feel so isolated. Now this is what I call taking back your power and carol. They are now empowered.